World­Wide Logis­tics: Design-Build Cor­po­rate Signage

The size and mount­ing detail of the exte­ri­or build­ing sig­nage, the World­Wide logo, took a col­lab­o­ra­tive effort. Every ver­ti­cal inch of the build­ing at the instal­la­tion loca­tion was used to make the logo as large as pos­si­ble. Lat­i­tude opti­mized every inch of avail­able space with the arc brush­ing the top and the descen­der of the ​“g” going right to the bot­tom. The exte­ri­or build­ing walls are pre-ten­sion con­crete so the team worked direct­ly with the wall man­u­fac­tur­er to pro­vide the exact loca­tion for elec­tri­cal pen­e­tra­tions to avoid hit­ting ten­sioned steel. 

This illu­mi­nat­ed logo has blue faces dur­ing the day and illu­mi­nates white at night for opti­mal view­ing. The let­ters have face applied 3M per­fo­rat­ed vinyl to allow the white LED illu­mi­na­tion to glow through. 

Lim­it­ed by city code, Lat­i­tude had to sub­mit the ini­tial design to the city for the mon­u­ment sign. Per code, street frontage is required to have a sign and the build­ing has a large set­back with prop­er­ty between it and the street. World­Wide Logis­tics acquired the prop­er­ty in between the build­ing and the street which made the mon­u­ment sign a ​“go.” The sign has ¼” thick dimen­sion­al let­ters, per code, and is set on a con­crete base with flood light illumination.

“World­Wide Logis­tics was a project that was impact­ed in sev­er­al ways, most­ly due to equip­ment delays with­in the sup­ply chain. With that said, it cre­at­ed var­i­ous issues for fur­ni­ture, equip­ment, and sig­nage coor­di­na­tion. Lat­i­tude was flex­i­ble and remained flu­id with the adjust­ments we had to make in the field and on the site to address the var­i­ous impacts and issues. Lat­i­tude was able to respond effec­tive­ly with the entire team’s involve­ment. Sec­ond­ly, Lat­i­tude had a short run­way to design, man­u­fac­ture, and install the cus­tom inte­ri­or and exte­ri­or sig­nage. The Lat­i­tude team suc­cess­ful­ly kept the project on track.” Jaclyn Taylor

When you walk inside the build­ing a large illu­mi­nat­ed logo makes a state­ment at 14 feet long by 6 ¹⁄₂ feet tall. The team designed a trim­less logo for a clean­er look. Each dimen­sion­al let­ter has a wall pen­e­tra­tion and is wired togeth­er on the oppo­site side of the mount­ing sur­face with an inte­ri­or race­way. Our team coor­di­nat­ed with the gen­er­al con­trac­tor, Opus Group to leave an access pan­el for elec­tri­cal wiring. ​“It was a fair­ly tech­ni­cal install,” says Tony Squire, Busi­ness Devel­op­ment Man­ag­er at Lat­i­tude. ​“Because of the sign’s place­ment above the stair­way it required scaf­fold­ing to install. The walls in the atri­um have a spe­cial wall cov­er­ing that we had to be care­ful not to dam­age dur­ing installation.” 

Pri­va­cy Vinyl Lets The Light In

For great nat­ur­al light­ing through­out the build­ing, all of the rooms have glass walls. A lin­ear-designed pri­va­cy vinyl was cre­at­ed and installed to assist with the open, bright feel. The main con­fer­ence room has a cus­tom-designed pri­va­cy vinyl fea­ture emu­lat­ing the Des Moines sky­line. This both adds visu­al appeal and ele­vates the impres­sive look of the large glass-enclosed space. 

ADA Sig­nage Let’s the Light Through

The Inte­ri­or signs have a min­i­mal­ist design and are cost-effec­tive. Con­struct­ed of acrylic, the signs were paint­ed to match the build­ing and lay­ered to pro­vide dimen­sion­al impact. They are inten­tion­al­ly very lin­ear to mim­ic the building’s design with dec­o­ra­tive gyford pucks to add dimen­sion. The signs are ADA-com­pli­ant with tac­tile let­ters and braille. Work­sta­tion rows are iden­ti­fied with indi­vid­ual cubi­cle signs and are eas­i­ly change­able via paper inserts and relo­cat­able with clear acrylic hangers.

“The client expe­ri­ence is crit­i­cal in today’s mar­ket, and Lat­i­tude deliv­ers an expe­ri­ence that, in my opin­ion, is unmatched.” Jaclyn Tay­lor

Bring the Lat­i­tude Sig­nage + Design team on at the begin­ning of your project to man­age all your design, man­u­fac­tur­ing, and instal­la­tion needs.

Have ques­tions on this project or want to learn more? Con­nect today.