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Sig­nage That Serves the Court and the Crowd — Pick­le Palace, Cedar Rapids, Iowa

At the heart of the $81.5 mil­lion Kingston Yard devel­op­ment in down­town Cedar Rapids, Iowa, the Pick­le Palace reimag­ines enter­tain­ment with flair. The Lat­i­tude Design-Build team part­nered with Cone Prop­er­ties, LLC in 2021 to achieve suc­cess in plan­ning, design, man­u­fac­tur­ing, and the late 2023 instal­la­tion, ready for ear­ly 2024 grand opening.

At the heart of the $81.5 mil­lion Kingston Yard devel­op­ment in down­town Cedar Rapids, Iowa, the Pick­le Palace reimag­ines enter­tain­ment with flair. Boast­ing 37,000 square feet over three vibrant sto­ries, this dynam­ic venue includes indoor and out­door pick­le­ball courts, duck­pin bowl­ing, a rooftop pub, restau­rant, and event spaces. From sky­line-defin­ing sig­nage to quirky inte­ri­or details, our team helped shape the Pick­le Palace’s bold and whim­si­cal brand through a full suite of archi­tec­tur­al signage.

The Lat­i­tude team part­nered ear­ly with the devel­op­ers to real­ize their vision. We were hon­ored that they entrust­ed us with their big ideas, and we were able to cre­ative­ly plan, design, man­u­fac­ture, and install every sig­nage aspect of this bea­con of entertainment.

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Sky­line Land­mark: Four-Sided Scaf­fold Sign

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One of the most icon­ic pieces of the project is the mas­sive illu­mi­nat­ed scaf­fold sign tow­er­ing above the rooftop. Bold 42” tall chan­nel let­ters are stacked to read ​“Pick­le Palace” on all four sides. Each side of the let­ters mea­sures 91“x178” and is installed three sto­ries up on scaf­fold­ing specif­i­cal­ly engi­neered for this appli­ca­tion. This LED col­or-chang­ing sig­nage is a bea­con vis­i­ble across Cedar Rapids, redefin­ing the city’s sky­line and instant­ly estab­lish­ing brand pres­ence. This type of sig­nage took a unique team to ensure the design, engi­neer­ing, and illu­mi­na­tion hit all the marks. 

🥒 Watch the install video here! Pho­tos below show sig­nage in pro­duc­tion and a view of the sig­nage from the patio/​deck lev­el on the 3rd floor of Pick­le Palace.

(👉🏻Pick­le Palace sun­set pho­to cred­it: Pick­le Palace Instagram)

Exte­ri­or Chan­nel Let­ters: Strong First Impressions

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Illu­mi­nat­ed chan­nel let­ter sig­nage was installed at mul­ti­ple entrances, offer­ing both func­tion and high-impact vis­i­bil­i­ty. The let­ters com­ple­ment the building’s mix of mod­ern-indus­tri­al and vin­tage design with bright, clean lines that pop against the brick and met­al façade. The chan­nel let­ters were cre­at­ed with a thin illu­mi­nat­ed line to repli­cate that ​“neon” look, but in a much more depend­able way that stands out more dur­ing the daytime.

Let’s Play Inside: Inte­ri­or sig­nage con­tin­ues the PP experience.

Look Up With Style

36″ open chan­nel let­ters make you look up and say ​‘ahhh.’ The exposed incan­des­cent LED bulbs to give the vin­tage look to these ceil­ing mount­ed let­ters in the duck­pin bowl­ing area. 

Wayfind­ing With Personality

Wayfind­ing through­out the facil­i­ty con­tin­ues the vin­tage-mod­ern aes­thet­ic. A 78” tall T‑mounted ele­va­tor sign, rem­i­nis­cent of a his­toric the­ater mar­quee, adds charm while clear­ly guid­ing guests. A 40”x30” direc­to­ry glows in retro style on each floor at the ele­va­tors, lead­ing vis­i­tors to pick­le­ball courts, event spaces, and the rooftop pub with play­ful clarity.

Details Mat­ter: Expe­ri­en­tial Graph­ics, ADA + Restroom Signage

Even the ADA restroom signs received cus­tom design treat­ment, with gen­der icons crowned to rein­force the ​“palace” theme. Tac­tile let­ter­ing and Braille ensure com­pli­ance while main­tain­ing a fun, the­mat­ic feel.

Project Impact

The Cone Prop­er­ties team part­nered with us in mid-2021. By part­ner­ing ear­ly, we had time to suc­cess­ful­ly and thought­ful­ly blend illu­mi­nat­ed exte­ri­or iden­ti­ty, inte­ri­or moments, and detailed wayfind­ing to deliv­er a cohe­sive visu­al expe­ri­ence that matched the space’s eclec­tic ener­gy. Whether guests are enter­ing for din­ner, duck­pin bowl­ing, or a rooftop match, the sig­nage ensures they feel like roy­al­ty from the moment they arrive.

About the Development

Kingston Yard is a mixed-use devel­op­ment fea­tur­ing Big Grove Brew­ery, the Pick­le Palace, and oth­er upcom­ing retail and din­ing des­ti­na­tions. The entire devel­op­ment plays a key role in revi­tal­iz­ing down­town Cedar Rapids and boost­ing local enter­tain­ment and tourism.

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