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Retail Out­let Sig­nage at Out­lets of Des Moines: Lead­ing the Way

Iowa shop­pers have a new des­ti­na­tion to dis­cov­er at the Out­lets of Des Moines in Altoona. This new shop­ping oasis was brought to the Des Moines metro area by New Eng­land Devel­op­ment of Boston. Dur­ing the design and con­struc­tion of the out­let mall New Eng­land Devel­op­ment turned to us as the experts and the signs were man­u­fac­tured — just 40 miles from the mall.

Signs the fin­ish­ing touch for a lux­u­ri­ous out­let mall experience.

Iowa shop­pers have a new des­ti­na­tion to dis­cov­er at the Out­lets of Des Moines in Altoona. This new shop­ping oasis was brought to the Des Moines metro area by New Eng­land Devel­op­ment of Boston. Dur­ing the design and con­struc­tion of the out­let mall New Eng­land Devel­op­ment turned to the experts at Lat­i­tude Sig­nage Latimer Group — just 40 miles from the mall — to devel­op cus­tom sig­nage solutions. 


ODM Multi Tenant Entrance Large Image

Mak­ing an Impact with Entrance Signage

Guests walk­ing into the out­let mall are wel­comed at three entrances to the Out­lets of Des Moines by truss­es that stretch across the walk­way. This alu­minum sign with brick columns on each side instant­ly imbues a Frank Lloyd Wright inspired crafts­men-style look to the shop­ping cen­ter. Lat­i­tude worked with sis­ter com­pa­ny Image First to pro­duce the com­plex rec­tan­gu­lar design with­in the large exte­ri­or trusses. 

Anoth­er sig­na­ture sign for the Out­lets of Des Moines is a large mon­u­ment sign with push through graph­ics. Push through graph­ics is an archi­tec­tur­al sig­nage solu­tion in which ¾‑inch thick acrylic in a cus­tom shape — in this case the Out­lets of Des Moines logo — is pushed through an alu­minum frame and lit from behind. The effect is stun­ning day or night. 

The more func­tion­al direc­to­ry sig­nage also has con­ve­nient sig­nage solu­tions. This 20-foot tall sign has 10 spots to high­light anchor stores. The store names or logos are applied in vinyl to a white translu­cent pan­el. In the evening the sign is lit from behind cre­at­ing a sophis­ti­cat­ed sil­hou­ette of each logo. Each pan­el is also easy to remove and replace if there are changes to the store line­ups in the future. 

ODM Walking Directional

Wel­com­ing Vis­i­tors with Wayfind­ing Signage

With both vehi­cles and pedes­tri­ans mov­ing through the space, there had to be a series of wayfind­ing solu­tions. Designed with dec­o­ra­tive caps and a lin­ear feel that com­ple­ments the prairie-style of the large mon­u­ment signs, styl­ish wayfind­ing signs for cars direct traf­fic to stores or back to the main roads. Foot traf­fic is guid­ed by sig­nage attached to light poles. They are designed with an alu­minum accent that repeats the pat­terns seen on the entrance trusses.

Com­ing Down to Coordination

For this com­plex project Lat­i­tude Sig­nage man­aged every­thing from back of house, restroom, and ADA sig­nage to the over­sized inter­state sign and dec­o­ra­tive entrance mon­u­ment signs. It took intri­cate coor­di­na­tion between the pro­duc­tion design­ers, project man­age­ment, pro­duc­tion, and instal­la­tion to make it all hap­pen, but these beau­ti­ful signs were ready to wel­come shop­pers when the Out­lets of Des Moines opened in Octo­ber 2017. 


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