Health­care Dig­i­tal Sig­nage for Todays Chang­ing Environment

4 Ways Will Coun­ty Health Depart­ment uses dig­i­tal sig­nage to com­mu­ni­cate with patients and guests.

Com­mu­ni­cat­ing crit­i­cal health­care infor­ma­tion and sched­ul­ing are key.

Crit­i­cal alerts and health­care infor­ma­tion at Will Coun­ty Health Depart­ment can be eas­i­ly con­veyed and updat­ed remote­ly. Con­tent for this dig­i­tal kiosk’s screens includes pub­lic ser­vice announce­ments, edu­ca­tion­al slides, and videos to com­mu­ni­cate infor­ma­tion to patients and vis­i­tors. All infor­ma­tion can be updat­ed remote­ly and a sched­ule can be devel­oped as the day progresses. 

Pro Tip 👉🏻 Sched­ul­ing is key, think break­fast spe­cials for break­fast, Wednes­day com­mu­ni­ty ed sched­ule post­ing Monday-Wednesday.

Wayfind­ing for the facility.

Since this dig­i­tal kiosk is touch­screen AND dou­ble-sided, they have the abil­i­ty to use one side for wayfind­ing which includes a facil­i­ty overview and a full build­ing direc­to­ry. This helps vis­i­tors more eas­i­ly nav­i­gate dur­ing high-stress times.

Pro Tip 👉🏻 Some­times it’s as sim­ple as lead­ing a guest to an infor­ma­tion desk or just get them going in the right direc­tion. The key to wayfind­ing is just get­ting peo­ple to their next deci­sion point, NOT giv­ing them every detail, and expect them to remember.

Dig­i­tal­ly shar­ing the sto­ry of the health­care facility.

Com­mu­ni­ty engage­ment is impor­tant and the his­to­ry of a med­ical facil­i­ty is essen­tial to Will Coun­ty Health. With the capa­bil­i­ty to play videos of ani­mat­ed images or share thought­ful inter­views with his­tor­i­cal experts, dig­i­tal sig­nage is the per­fect part­ner to tell the hospital’s story.

Pro Tip 👉🏻 Qual­i­ty sound is some­times hard, and some­times annoy­ing (think wait­ing room areas) in big spaces so it’s good to cap­tion any video con­tent that is pre­sent­ed on kiosks. It’s always good to be thought­ful of the con­tent deploy­ment, audi­ence, and envi­ron­ment along with ways to repur­pose new and exist­ing con­tent for the most bang for your buck.

Extend­ing their brand’s reach while com­ple­ment­ing facil­i­ty design.

This kiosk was specif­i­cal­ly designed to com­ple­ment the design of the facil­i­ty and direct­ly tie into the company’s brand. When design­ing kiosk enclo­sures our team goes to great lengths to ensure that the brand is well rep­re­sent­ed whether the screens are on or off. Keep in mind, if your screens don’t run ²⁴⁄₇ (every­one needs a break) you still want the look of a thought­ful archi­tec­tur­al dis­play, not the look of a bro­ken TV.

Pro Tip 👉🏻 Nice­ly designed screen savers can com­ple­ment your brand while also encour­ag­ing peo­ple to engage with the screen itself, espe­cial­ly when it’s a touch­screen. This tip will both give the screen ​‘a break’ while also encour­ag­ing interaction.

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