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Den­ver Health: Inno­v­a­tive Archi­tec­tur­al Sig­nage Shines Bright In Denver

Like a bea­con call­ing out to the com­mu­ni­ty, this high-rise out­door sig­nage at Den­ver Health in Den­ver, Col­orado shines bright­ly atop a new 7‑story Out­pa­tient Med­ical Cen­ter. Wayfind­ing sig­nage com­pan­ion this beau­ti­ful brand­ing project.

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Like a bea­con call­ing out to the com­mu­ni­ty, the heart on the Den­ver Health logo shines bright atop a new 7‑story Out­pa­tient Med­ical Center.

Den­ver Health’s Out­pa­tient Med­ical Cen­ter is a state-of-the-art 293,000 square foot build­ing that allows Den­ver Health to pro­vide treat­ment at a wide range of clin­ics, urgent care, day surgery and more, all under one roof. Con­sol­i­dat­ing these clin­ics in the new Out­pa­tient Med­ical Cen­ter frees up much-need­ed space around the Den­ver Health cam­pus, allow­ing the hos­pi­tal to boost pri­ma­ry care ser­vices, increase the num­ber of inpa­tient beds, and dou­ble the num­ber of oper­at­ing rooms.

Col­lab­o­rat­ing with the team at Stan­tec, our sig­nage team set sights on bring­ing the designs to life. ​“Their logo real­ly speaks to who they are at Den­ver Health,” says Justin Halver­son, Busi­ness Devel­op­ment Man­ag­er. ​“They serve the com­mu­ni­ty with a huge heart. It was an hon­or to col­lab­o­rate on this project with them.”

(Man­u­fac­tur­ing images includ­ed, keep reading.)

High Rise Exte­ri­or Archi­tec­tur­al Signage

Lat­i­tude Sig­nage Latimer Group designed, built, and installed the exte­ri­or archi­tec­tur­al sig­nage and wayfind­ing signs for the Out­pa­tient Med­ical Cen­ter. The biggest chal­lenge of this project was to install the illu­mi­nat­ed logo sig­nage on top of the glass-front building. 

“Exe­cut­ing the exte­ri­or sign was a great col­lab­o­ra­tion,” says Halver­son. ​“We had to come up with a design solu­tion that would allow us to hang the sign on the glass façade. The gen­er­al con­trac­tor installed knife plates between the win­dows to sup­port a tube struc­ture. Then we fab­ri­cat­ed the sign to be installed along that structure.”

In addi­tion to the pro­duc­tion details to make this sign pos­si­ble, there were also logis­ti­cal chal­lenges. ​“We had to find a place where the ground was lev­el enough to bring in a crane so the sign could be safe­ly installed,” Halver­son says. ​“For the oth­er logo sign we used a swing stage since a crane wasn’t logis­ti­cal­ly pos­si­ble at that location.” 

Care­ful plan­ning dur­ing the pro­duc­tion design phase and col­lab­o­ra­tion across sign spe­cial­ties ensured the engi­neer­ing of the sig­nage to to be spot on for a smooth install of the high-rise signage.

Exte­ri­or Wayfind­ing Signage

Denver Health Exterior Wayfinding Directory 500

As part of the larg­er Den­ver Health med­ical cam­pus, the wayfind­ing sig­nage at the Out­pa­tient Med­ical Cen­ter had to show clear infor­ma­tion and be con­sis­tent with the rest of the cam­pus, like exist­ing park­ing and direc­tion­al signs. To accom­plish this, new mon­u­ment signs with maps that help vis­i­tors ori­ent them­selves with the cam­pus were added. 

The maps are made from translu­cent acrylic with a dig­i­tal print that sits inside a cab­i­net and pro­vides ref­er­ences to build­ings and show paths to fol­low. These maps are cre­at­ed with ease of updates in mind as the med­ical cam­pus con­tin­ues to grow in the future. Then, large totem-style mon­u­ment signs list the building’s iden­ti­fy­ing let­ter (relat­ed to maps) so that patrons know when they’ve arrived at the right building. 

An inter­est­ing fea­ture on the mon­u­ment signs is the sub­tle but styl­ish back­ground image. A nod to the roadmap of the cam­pus is shown in a neu­tral two-tone palette. ​“This frisket-paint­ed back­ground image real­ly ele­vates the look of the exte­ri­or sig­nage. Our exte­ri­or sig­nage man­u­fac­tur­ing team in Grin­nell, Iowa real­ly hit the mark on these,” Halver­son says. 

Being an ear­ly part­ner, with com­pa­nies like Stan­tec, allow designs to come to ​‘life’ through pro­duc­tion design, man­u­fac­tur­ing, and instal­la­tion. There’s noth­ing like see­ing a brand, logo, or idea come to life. See images below for man­u­fac­tur­ing images.

Learn more about this project here from our friends at Den­ver Health Out­pa­tient Med­ical Cen­ter. Learn more about wayfind­ing sig­nage here.

Have a ques­tion on this project or need help bring­ing your ideas to life? Reach out to Justin Halver­son or any of our Sign Experts.

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