Meet Rebec­ca Kleine, Busi­ness Devel­op­ment Man­ag­er & Archi­tec­tur­al Sig­nage Expert

Rebec­ca Kleine didn’t set out to build a career in archi­tec­tur­al sig­nage — but once she dis­cov­ered it, every­thing clicked.

Today, she is a trust­ed Busi­ness Devel­op­ment Man­ag­er at Lat­i­tude Sig­nage + Design and a sea­soned sig­nage expert with more than a decade of expe­ri­ence help­ing orga­ni­za­tions sim­pli­fy com­plex sig­nage deci­sions. Known for her strate­gic mind­set and approach­able style, Rebec­ca guides clients through projects with clar­i­ty, con­fi­dence, and a gen­uine sense of partnership.

A Career Shaped by Strat­e­gy and Relationships

Rebecca’s pro­fes­sion­al jour­ney began in bank­ing, where she man­aged four branch­es while earn­ing her MBA. It was dur­ing her final class that a piv­otal con­nec­tion was made when she part­nered on a project with Todd Carey — now Latitude’s Vice Pres­i­dent of Busi­ness Devel­op­ment and Mar­ket­ing — and was intro­duced to the world of archi­tec­tur­al signage.

“He men­tioned Lat­i­tude was look­ing for a sales­per­son and want­ed me to meet the founders, Tom and Dianne,” Rebec­ca says. ​“The rest is history.”

That intro­duc­tion turned into a career span­ning more than 12 years at Lat­i­tude, where Rebec­ca has worked across a wide range of indus­tries and project types. From health­care and cor­po­rate envi­ron­ments to large cam­pus­es and pub­lic spaces, she has helped clients cre­ate sig­nage sys­tems that not only com­mu­ni­cate clear­ly but also ele­vate the built envi­ron­ment. Each project has added to her per­spec­tive, mak­ing her a steady, knowl­edge­able guide for clients nav­i­gat­ing com­plex decisions.

A Col­lab­o­ra­tive, Design-Build Approach

At the heart of Rebecca’s work is a belief in com­mu­ni­ca­tion and col­lab­o­ra­tion. She part­ners close­ly with clients, design­ers, and project teams from con­cept through instal­la­tion, ensur­ing every detail aligns with both the vision and the budget.

Hav­ing seen count­less projects come to life, Rebec­ca is a strong advo­cate for Latitude’s design-build mod­el. She cred­its the company’s inte­grat­ed process, advanced tech­nol­o­gy, and thought­ful work­flows for deliv­er­ing effi­cient, high-impact results.

Beyond the Office

Rebec­ca brings the same inten­tion­al­i­ty to her life out­side of work. She’s deeply com­mit­ted to main­tain­ing a healthy work – life bal­ance, allow­ing her to be ful­ly present both pro­fes­sion­al­ly and personally.

She serves on the board of Col­lec­tive for Hope in Oma­ha and is a found­ing mem­ber of the Nebras­ka-Iowa Chap­ter of Women in Health­care, sup­port­ing ini­tia­tives that empow­er women across the industry.

Most impor­tant­ly, Rebec­ca val­ues her role as a mom. With two sons involved in com­pet­i­tive sports, her cal­en­dar often includes bas­ket­ball tour­na­ments, foot­ball games, base­ball games and track meets. She approach­es moth­er­hood with the same orga­ni­za­tion, flex­i­bil­i­ty, and care she brings to her work, prov­ing that a ful­fill­ing career and an active fam­i­ly life can thrive side by side.

Whether she’s coor­di­nat­ing wayfind­ing for a cam­pus, devel­op­ing envi­ron­men­tal graph­ics for a health­care facil­i­ty, or rein­forc­ing a brand through archi­tec­tur­al sig­nage, Rebec­ca is known for being a steady, thought­ful part­ner — some­one clients trust to guide them every step of the way.

Want to Connect?

Con­nect with Rebec­ca on LinkedIn or by email, or con­tact us.

Explore Rebecca’s favorite projects:

• Com­mu­ni­ty Alliance Cen­ter for Men­tal Health

• Cat­a­lyst Oma­ha Co-work­ing & Office Space